Have you ever found yourself staring blankly at a brightly lit display of egg cartons, weighing the living conditions of hens and the nutritional quality of their eggs against the price of feeding your family? Why do egg cartons seem to be covered with more labels than any other food? Eggs are unique because consumers are not just choosing food based off its nutritional quality, but considering animal welfare as well. Plus, false marketing claims are designed to take advantage of your confusion in the egg aisle.